Assistant Manager- Sales & BD

Position Title

Assistant Manager- Sales & BD

Position Summary

This position will be responsible for managing the end-to-end tendering and bidding process for EPC projects in the Power Cables business. The role involves identifying and evaluating tenders, coordinating bid strategies, preparing and reviewing technical and commercial submissions, managing vendor quotations, and ensuring strict adherence to tender conditions and timelines. The incumbent will work closely with internal stakeholders and vendors to develop competitive bids, optimize costs, ensure compliance, and improve bid success rates in alignment with organizational objectives.

Key Accountabilities / Responsibilities

• Key Account Management: Taking full responsibility/accountability for sales & customer support to existing booked orders and acquiring new orders, work in line with the bidding team
• Market Access: Analyze the Market position. Also, have In-depth knowledge of transmission projects & lines in the territory. Able to lead the benchmarking of Power Cable, market share and competitor analysis.
•  Commercial Acumen: Participate in Techno-Commercial interactions with EPC Contractors / Transmission utilities.
•  Relationship Management: Maintains relations with utilities, EPCs, agents & traders to improve the brand positioning of Sterlite. Have good hands-on Analytics and ensure up-to-date analytical reporting. Ensuring all technical specifications are received, clarified, and agreed upon with a customer at the order stage.
• Tools: CRM and Sales force knowledge and using it extensively for the business right reporting and building capability
• Stakeholders Management: Collaborate with Finance/ Logistics for managing shipment and import documentation on time and it helps in ensuring timely deliveries in DDP shipments. 
• Customer Focus: Effective engagement with the customers, handle feedback information to customers on quality improvements on products and changes, as and when necessary.
• New Business/New Products: Focus on becoming the market leaders and expanding new products based of solar cables.

Position Demands

Travel as and when required.

Competencies

About Us

Sterlite Electric Limited (formerly known as Sterlite Power Transmission Limited) is a 
manufacturer of capital goods and a provider of system integration solutions, 
specializing in the power transmission and distribution (Power T&D) industry for both 
domestic and international markets. Its product portfolio includes a wide range of 
overhead conductors, power cables, optical ground wire (OPGW), along with the 
provision of master system integration (MSI) services.

The company supplied products and services to customers in over 70 countries including 
North America, Latin America, Europe, Africa, the Middle East and Asia from April 1, 
2022, to March 31, 2025. It currently operates four manufacturing facilities strategically 
located across India, positioned near key raw material sources and major transportation 
hubs, including seaports. Facilities in Jharsuguda (Odisha), Piparia and Rakholi (Dadra 
and Nagar Haveli) specialize in overhead conductor manufacturing. The Haridwar 
(Uttarakhand) facility is dedicated to power cables, while the Piparia facility also 
manufactures OPGW. Sterlite Electric is also in the process of setting up a new power 
cable manufacturing facility in Vadodara (Gujarat)